Where’s the intelligence in Business Intelligence?
4 min readJul 24, 2019
The Big Data wave has done exactly what it promised — landed dunes of data at our doorstep. Clickstream data, shopping data, customer support data, app usage data, user engagement data, email and ad clickthrough data…you name it, we have it. While there’s a continued appetite to collect even more data, we are grappling with our inability to extract intelligent, actionable information from the data to…