Mona AkmalinFalkonBeyond attribution: Measuring marketing influence in three layersMarketing budgets in B2B companies range from 6% to 15% of annual revenue, yet we’re stuck in the dark ages when it comes to understanding…6 min read·Mar 22, 2022--1--1
Mona AkmalinFalkonBuild vs buy: How to decide if you should develop your own softwareThe decision to build vs buy software is something that comes up often at high-growth companies. I don’t hear many people talking about how…6 min read·Mar 11, 2022----
Mona AkmalinFalkonThe consumerization of B2B marketingHow businesses sell software to each other is transforming. For many B2B SaaS companies, gone are the days of six-month deal cycles…5 min read·Mar 8, 2022--1--1
Mona AkmalinFalkonHow to find product qualified leadsFor companies with a large volume of free users or aggressive land-and-expand strategies, it’s important to identify the subset of users…6 min read·Mar 1, 2022----
Mona AkmalinFalkonMessy data? Here’s how you can still be data driven.Data hygiene doesn’t have to stop you from being data driven. Find what matters most, do a short sprint, and take up a daily practice.5 min read·Feb 24, 2022----
Mona AkmalinFalkon5 things we learned about PLG from DropboxMany Falkoners, including our co-founder, are early Dropbox people. Given product-led growth (PLG) is such a hot topic right now, we want…5 min read·Feb 22, 2022----
Mona AkmalinFalkonCohort based funnels and why you need themSurprise: What you have in Salesforce is not a funnel.5 min read·Feb 3, 2022----
Mona AkmalinFalkonHow can marketing and sales win together?The B2B SaaS go-to-market motion has recently transformed as companies transition to account-based and product-led growth motions with…5 min read·Jan 20, 2022----
Mona AkmalinFalkonEssential KPIs for Elite Revenue TeamsDemand generation teams, Revenue Development teams, AE teams, and CSM teams comprise the modern Revenue organization. While they engage…5 min read·May 25, 2021----
Mona AkmalinFalkonRevenue teams need BHAM to hit goalsBusiness Health & Activity Monitoring (BHAM) focuses revenue teams on the most pressing opportunities and risks6 min read·May 17, 2021----
