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Mona Akmal

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Falkon

Beyond attribution: Measuring marketing influence in three layers

Marketing budgets in B2B companies range from 6% to 15% of annual revenue, yet we’re stuck in the dark ages when it comes to understanding…

Mar 22, 2022

Beyond attribution: Measuring marketing influence in three layers

Mar 22, 2022

Published in
Falkon

Build vs buy: How to decide if you should develop your own software

The decision to build vs buy software is something that comes up often at high-growth companies. I don’t hear many people talking about how…

Mar 11, 2022

Build vs buy: How to decide if you should develop your own software

Mar 11, 2022

Published in
Falkon

The consumerization of B2B marketing

How businesses sell software to each other is transforming. For many B2B SaaS companies, gone are the days of six-month deal cycles…

Mar 8, 2022

“As work and life flexibly intertwine, so must our approach to reaching target users.” Mona Akmal, Falkon CEO and Cofounder

Mar 8, 2022

Published in
Falkon

How to find product qualified leads

For companies with a large volume of free users or aggressive land-and-expand strategies, it’s important to identify the subset of users…

Mar 1, 2022

How to find product qualified leads

Mar 1, 2022

Published in
Falkon

Messy data? Here’s how you can still be data driven.

Data hygiene doesn’t have to stop you from being data driven. Find what matters most, do a short sprint, and take up a daily practice.

Feb 24, 2022

Ever said “garbage in, garbage out?” This article is for you.

Feb 24, 2022

Published in
Falkon

5 things we learned about PLG from Dropbox

Many Falkoners, including our co-founder, are early Dropbox people. Given product-led growth (PLG) is such a hot topic right now, we want…

Feb 22, 2022

5 things we learned about PLG from Dropbox

Feb 22, 2022

Published in
Falkon

Cohort based funnels and why you need them

Surprise: What you have in Salesforce is not a funnel.

Feb 3, 2022

Cohort based funnels and why you need them

Feb 3, 2022

Published in
Falkon

How can marketing and sales win together?

The B2B SaaS go-to-market motion has recently transformed as companies transition to account-based and product-led growth motions with…

Jan 20, 2022

How can marketing and sales win together?

Jan 20, 2022

Published in
Falkon

Essential KPIs for Elite Revenue Teams

Demand generation teams, Revenue Development teams, AE teams, and CSM teams comprise the modern Revenue organization. While they engage…

May 25, 2021

Essential KPIs for Elite Revenue Teams

May 25, 2021

Published in
Falkon

Revenue teams need BHAM to hit goals

Business Health & Activity Monitoring (BHAM) focuses revenue teams on the most pressing opportunities and risks

May 17, 2021

Revenue teams need BHAM to hit goals

May 17, 2021

Mona Akmal

Mona Akmal

Startups. Big tech companies. Product person. Entrepreneur. Cofounder Falkon. Lover of cats, dogs and novel ideas.

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